The Future of Digital Marketing: Top Trends to Watch in 2023

Best Marketing Trends 2023– In the technological era, digital marketing trends and strategies are constantly evolving. Artificial Intelligence, Digital Marketing and more are some of the buzzwords in today’s social space. Brands need to take note and start capitalizing on the growing trends that are prevalent today. 

The global digital advertising and marketing market was valued at a whopping $350 billion in the year 2020. It is expected to grow at a CAGR of 9% with an estimated market value of over $780 billion by the year 2026. 

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An efficient marketing strategy is tailored and implemented in a way that reaches the target audience and engages the user. However, with constant advancements in technology and smartphones, these trends are continuously changing. Since we live in the age of prediction, this blog will try to predict the upcoming digital marketing trends in 2023 that will allow brands to stay ahead of the competition. 

Emerging Market Trends in 2023

After extensive research, we have chosen the best upcoming digital marketing trends that will help you engage users and grow your brand to stay ahead of the competition. However, these are just predictions based on the current state of the market. It is essential to remember the golden rules of marketing that have proven to be beneficial every time.

Take advantage of these new and upcoming trends to stand out in the competitive market and distinguish your brand. 

Artificial Intelligence

Artificial Intelligence technology requires no introduction. This emerging technology has been relevant in the digital marketing industry for a few years. The technology is still in its early stages but still, there were plenty of uses for it in the marketing industry in the last year. However, with recent advancements, various AI tools like DALL-E and ChatGPT are making the lives of marketers a lot easier. 

While tools like these are owned by an open-source platform-OpenAI, there are plenty of paid AI tools for digital marketers like Jaspr, an AI tool for Copywriting that can significantly accelerate your content marketing strategies. 

The possibilities are endless with Artificial Intelligence but AI will certainly have a significant impact on the Digital marketing industry in the coming year. 

Influencer Marketing

With rising smartphone penetration and increased internet connectivity, users have become more active on social media. In this scenario, influencer marketing has become a viable source to reach your desired target audience. Moreover, digital marketing experts suggest that partnering with an influencer can open up your business to a wide range of potential customers. 

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This strategy involves contacting an influencer and paying them to promote your product among their followers. It has become one of the most effective ways to target niche audiences and provide access to a subset of a demographic. Moreover, this strategy is considered highly reliable as promotion coming from a celebrity figure or influencer is often thought of as more reliable by users. 

Interactive Content

Users are more likely to remember a brand they have interacted with on social media. This is why marketers are leveraging the power of interactive marketing content like polls and Q/As to engage their audience better. According to experts, interactive content is 23% more effective than static content. Moreover, interactive content also allows brands to interact and connect with users in real time.  

With efficient interactive marketing strategies like Social Media Live, polls, Q/As, and more, you can invite users to connect to your brand. Another popular method is utilising engagographics that can make boring infographics interactive and fun. Some benefits of interactive content are as follows-

• Personalized User Experience
• Response from Users
• More Engagement Leads to More Brand Awareness

Short-form Video Content

TikTok is probably the most popular social media platform of last year. The short-form video feature was later adopted by every major social media company including Instagram(Reels), Facebook(Reels), and YouTube(Shorts). The massive success of this feature proves that our attention span is getting shorter with every generation. The current generation of youngsters spends hours just scrolling through these short videos as a time-filler. 

This is a fantastic opportunity for marketers as with short-form videos they can capture the interest of users in the first few seconds of the reel and imprint your brand in their memory. While not many companies have been successfully able to pull this off, brands like Duolingo and Ryanair have a significant amount of views on TikTok.

In-feed Shopping

One of the most beneficial trends of our time is the emergence of shoppable ads. Who hasn’t seen those advertisements of products while browsing your social media feed? If you run an e-commerce business, shoppable ads can be a major turning point for your business. Ads while irritating, draw in a lot of users and divert their attention to your product. 

As an e-commerce business operator, you can link your shopping catalog with your Facebook and Instagram accounts and allow users to buy your products by clicking on the ads. You can also take advantage of Google Ad Services and utilise their in-feed shopping tool to further expand the reach of your business. 

Conversational Marketing

Another trend gaining traction in recent years is conversational marketing. This includes the use of AI chatbots and assistants and other communication tools through which customers can connect with you. This strategy can be used for multiple purposes such as lead generation, providing customer support, or answering questions. 

With the help of conversational marketing, your consumers talk to a chatbot through text messages, allowing them to resolve their queries and get real-time assistance effectively and quickly. One of the best benefits of conversational marketing is that you can be available 24×7 to your customers without ever answering an e-mail or calls. In case the customer has a query that needs human assistance, the chatbots transfer the request to your customer support team personnel. 

Voice SEO

Digital assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Google’s Digital Assitant have been doing a tremendous job of making our lives easier for the past few years. These assistants allow people to browse the internet without ever touching their phones. According to a study, around 20% of internet searches in 2021 were voice-based. 

In 2023, Voice SEO marketing will be one of the most prominent trends in digital marketing. Marketers have to adapt their SEO keywords to the commands people might use to search through a voice assistant. Tailoring your keyword strategy for voice assistants will allow brands to expand their reach significantly. 

Augmented Reality

Augmented Reality or AR is one of the most popular emerging trends in digital marketing in 2023. AR has already been making headlines in the technological and gaming industry and it has also made its way to the marketing sector. Brands like IKEA are already taking advantage of this technology through the IKEA Place app. Users can digitally project the products in their surroundings through the AR app and enjoy an unprecedented e-shopping experience. 

This type of marketing called ‘experimental marketing’ is helping brands to offer customers a never-seen-before experience. 

Final Words

Although there are plenty of marketing trends that will be popular this year, these are some of the most beneficial ones. With these trends at your side, your brand will be well-prepared for a successful marketing year. However, before implementing these strategies to your brand, make sure to conduct research and find the strategy that is most suited to your target audience and business. Leverage the power of these marketing trends and shape your business into an enterprise.