How to get your business listing to rank higher on Google Maps?
Google Map Optimization- As a business owner, you want your customers to find you easily, and one of the best ways to do that is through Google Maps. Google Maps is a popular tool that allows users to search for businesses, get directions, and explore the world. With over 1 billion active users, it’s a powerful tool to get your business on the map and in front of potential customers.
We will discuss
How to create and claim a Google Maps listing if you haven’t already. How to provide additional information that will increase your rank and increase your attractiveness. additional steps you can take on your website to further improve your listing’s position on Google Maps.
Why is it worth ranking higher on Google Maps?
Research shows that Google Maps is the preferred navigation app for 67% of consumers. And since consumers rarely scroll through the first few search results for a place they want to visit, it’s important that your Google Maps listing is optimized to appear first in relevant search results. The study also shows that these consumers are much more likely to find business listings on Google Maps via a keyword search (‘discovered’) (84% of the time) than by searching by company name (‘direct’).
However, it is important that your listing ranks well on Google Maps for the terms your potential customers are searching for.
Another reason to list a business on Google Maps is that the top three Google Maps listings also appear in regular Google search results, where available. And since 46% of Google searches are local, advertising in this “local 3-pack” can significantly boost your business’ visibility.
In this guide, we’ll explore how to optimize your Google Maps listing to increase visibility, drive traffic to your website, and ultimately grow your business.
Step 1: Claim Your Google My Business Listing
The first step to optimizing your Google Maps listing is to claim your Google My Business (GMB) listing. GMB is a free tool provided by Google that allows you to manage your business information, such as your address, phone number, and hours of operation. It’s also where your business will appear on Google Maps.
To claim your GMB listing, go to Google My Business and follow the steps to verify your business. Once you’ve verified your business, you’ll be able to add and update information about your business, such as photos, hours of operation, and a description.
Step 2: Optimize Your Business Information
Once you’ve claimed your GMB listing, the next step is to optimize your business information. This includes your business name, address, phone number, and website.
Make sure your business name is accurate and consistent across all online directories. If you have multiple locations, create a separate listing for each location. Ensure your address is accurate and up-to-date, and include your phone number and website.
Your website is an essential component of your Google Maps listing. Ensure your website is mobile-friendly, loads quickly, and has relevant content. Make sure your website includes your business name, address, phone number, and a map of your location.
Step 3: Add Photos and Videos
Photos and videos are an essential component of your Google Maps listing. They can help your business stand out and give potential customers a glimpse of what they can expect when they visit your location.
Make sure you add high-quality photos that showcase your business, such as photos of your products or services, your team, or your location. You can also add videos that showcase your business or provide a virtual tour.
Step 4: Encourage Reviews
Reviews are a powerful tool for businesses. They can help build trust and credibility with potential customers and improve your visibility in Google Maps search results.
Encourage your customers to leave reviews by providing excellent customer service and asking for feedback. You can also incentivize reviews by offering a discount or promotion in exchange for a review.
When you receive reviews, respond to them promptly and professionally. This shows potential customers that you value their feedback and are committed to providing excellent customer service.
Step 5: Use Relevant Keywords
Keywords are words or phrases that describe your business and the products or services you offer. Using relevant keywords in your Google Maps listing can help improve your visibility in search results.
Include relevant keywords in your business description and in the titles and descriptions of your photos and videos. Make sure the keywords you use are relevant to your business and are commonly searched by potential customers.
Step 6: Get Listed on Other Directories
Google Maps isn’t the only directory that lists businesses. There are many other directories, such as Yelp and Yellow Pages, that you can get listed on to increase your visibility and drive traffic to your website.
Make sure your business information is accurate and consistent across all directories. Encourage your customers to leave reviews on these directories as well.
Step 7: Monitor Your Listing
Once you’ve optimized your Google Maps listing
1. Add your business to Google Maps
2. Claim your Google Maps business listing
3. Add information to your Google Maps business listing
4. Add photos to your Google Maps business listing
5. Get Google reviews
6. Consolidate your Google Maps listings
7. Post regularly to your Google Maps business listing
8. Make sure your website is responsive
9. Add local keywords to your website
10. Embed a Google map on your website
Benefits of ranking higher on Google Maps We’ve told you a lot in this guide, so let’s recap how to rank higher on Google Maps: Create and claim your business listing on Google Maps Complete each section of the Google My Business dashboard Keep your name, address, and [preferably local] phone number consistent Describe and classify your business correctly Regularly add photos and publications to your offer Get reviews on Google Consolidate duplicate auctions.