How much Email Marketing important in Digital Marketing
Best Email Marketing Solution is one of the best ways to build customer relationships and increase engagement. Use our resources below to build loyalty.
A successful email strategy starts with finding the right email marketing service. Whether you’re creating a new list from scratch or just need an easier way to reach your audience, this guide has the solution for you.
A Brief History of Electronic Mail
The first e-mail was sent in 1971 by computer engineer Ray Tomlin son. The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlin son is also the person who introduced the use of the “@” symbol in email addresses.
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In 1978, Gary Thuerk, marketing manager for Digital Equipment Corp., used this new method of face-to-face communication to send out the first commercial email informing people about a new product.
How to send a follow-up email after no response in 7 easy steps
Send follow-up emails on autopilot with Constant Contact. Getting started is easy and convenient, and you can try Constant Contact free for 60 days.
You compose an encouraging sales email but unfortunately don’t get a response. What are you doing?Are you leaving that potential benefit on the table? you must not. Maybe your email got lost in the mixer, the recipient was too busy to reply, or you just weren’t convincing enough the first time. This is where another email comes into play. It can be a request to which the recipient must respond.
Did you know that 80% of sales take 5-12 transactions to convert?
However, 44% of sales reps give up after just one attempt. Don’t fall for this crowd. Take matters into your own hands and use a follow-up email if you don’t get a response. Here we’ll walk you through the steps you need to take to write another email worthy of a positive reply.
Send follow-up emails after no reply in 7 easy steps
Follow these seven steps to create the perfect follow-up email and set up automated follow-up sequences:
Register for permanent contact
You set the time and frequency
Make a tempting offer
Personalize your suites
Use an attractive theme Automate
follow-up campaigns
Types of Marketing Emails
Marketing emails can be promotional, informational, or serve a specific purpose in the buying journey.
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Email marketing campaigns are used to promote special offers, new product launches, gated content such as e books and webinars, and your overall branding. A campaign can consist of 3 to 10 emails that are sent over several days or weeks.
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Promotional emails have a clear call to action, or CTA for short. A call-to-action represents a specific action you want a reader to take, whether it’s visiting a page on your site or using a coupon towards a purchase.
Your company’s sales and marketing pace generally determines how often you send out this type of marketing email.
During key periods like Black Friday, you can send multiple promotional emails within the same 24-hour period. At slower times in the marketing calendar, several weeks can elapse between ad campaigns.
Informative emails
Why is email marketing important?
email is not a new technology. In fact, it was one of the first digital communication tools to hit the market in 1971.But at 50, email marketing is now being used more than ever.
You may be thinking, “Are people really still using email? Isn’t social media now marketing instead of marketing?” While social media is an important channel for any digital marketing strategy, email has several advantages.
First, email marketing campaigns can be more personalized than social media campaigns.Second, the cost is much lower than other channels, especially considering the reach and conversion rate associated with email marketing. This is one of the reasons email marketing is so great for small businesses.
Finally, what makes email marketing so powerful and profitable is that it gives you direct, one-on-one access to recipients’ mailboxes.
Still don’t believe it? Let’s look at the numbers:
In 2020, there were over 4 billion email users worldwide.
99% of email users check their email at least once a day.
62% of consumers ranked email as one of their top communication channels with small businesses.
59% of respondents said marketing emails influenced their purchase decision.
In numbers, the lack of an email marketing strategy means lost sales opportunities and the ability to build lasting relationships with customers.
Newsletter: As the name suggests, the newsletter informs you about news from your company.
Think: New milestones have been reached, new product opportunities or valuable content as a case study.
Newsletters are sent out on a regular basis – weekly, biweekly, monthly – and help you maintain consistent touch points with your email subscribers.
Put simply, a newsletter is an opportunity to share ideas, thoughts, and advice—whatever is most valuable to your audience.
How to write a marketing email
Now that you’ve started building your contact list, the next steps are to define your email marketing strategy and create your content!
How to define an email marketing strategy
To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some general goals for email marketing beginners:
Promote a new product
Share the discount with loyal customers
More downloads for your latest e-book
Keep your subscribers updated with company news
Your goals can be specific or general, as long as they fit your business and audience. Either way, having a clear and measurable goal makes email content creation easier.
