Trade Points Includes SEO Digital Marketing
Search Engine Optimization (SEO)
Search engine optimization is the practice of increasing the number of visitors to a website by gaining higher rankings in search engines. SEO includes both on-site and off-site activities. On-site activities include things like optimizing web pages’ content and HTML code while off-site activities include building backlinks to the site (i.e., links to the website from other websites) SEO Digital Marketing.
Content Marketing
Content marketing is the act of publishing informative and relevant content online to attract potential customers via search engines. content marketing involves a variety of tactics including video seeding, email marketing, social media marketing, etc.
Link Building
Link building refers to the process of getting external sites to link to yours. There are two categories of link building: internal and external. Internal linking occurs when a page on your site links to another page inside your site. External linking occurs when a page outside your site links to your page.
Social Media Marketing
Social media marketing is a type of internet marketing that helps businesses increase brand awareness, promote products and services, and build relationships with current and potential consumers.
The Social networks like Facebook and Twitter provide venues where users interact, share ideas, express opinions, and discuss topics related to personal interests and hobbies.
(SEO Digital Marketing)
Users may choose to create a profile on a particular social networking service; however, they may instead remain anonymous, depending on their preference. Such profiles allow people to add lists of contacts who work at companies or organizations with which the user does business.
Email Marketing
Email marketing is a method of promoting products and/or services to a target market using e-mail messages. E-mail marketing includes sending promotional emails to past customers about new products, special offers, or promotions. By doing so, marketers can stay top-of-mind with their prospects and encourage repeat purchases. Marketers can use either auto responders or manually written messages.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of making small changes to your website’s design and functionality to improve conversion rates. CRO includes elements such as changing button text, adding navigation labels, modifying colors and contrast, and testing different layouts and features.
Website Audit
A website audit is a thorough analysis of a website’s structure, content, and performance. Audits are useful tools for identifying opportunities for improvement and addressing problems before they become major issues. An audit should always be performed before launching any significant marketing campaign.
