What Is Influencer Marketing


What Is Influencer Marketing

Influencer Marketing is the practice of using social media influencers to market products and services. Influencer marketing is a type of word-of-mouth advertising where brands pay social media users to promote their products and services.
The term was first coined in 2011, and gained popularity after the success of the Kardashians promoting Kia cars.

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In 2019, Facebook reported spending $750 million on influencer marketing alone, and Instagram said it had paid out over $500 million to its top 1 million advertisers.
Here’s how it works…
Brands reach out to influencers (usually those who have millions of followers) and offer them money to post about their brand.
This might sound like bribery, but these influencers actually make good money, and they’re happy to get paid to talk about what they love.
They’ll often ask for free stuff, too – sometimes just a product, sometimes even flights to events if they’re really big names.
Why use an influencer?
It’s a great way to target people interested in your niche. People trust friends’ opinions, especially when it comes to things they care about. If you want to sell something to someone who already cares about it, then paying an influencer to help spread the message is a great idea. You can also run competitions, giveaways, and promotions to encourage engagement.
How much should I spend?
There’s no set rule here, but we recommend starting at around £150 per post.


Influencers are people who have a large social following online. These individuals can influence their followers to buy products they endorse. Influencers are often celebrities, bloggers, YouTubers, Instagrammers, etc.

Influencer Marketing

Influencer marketing is a type of advertising where influencers promote brands or products. An influencer may post about a brand/product on their personal social media channels, such as Facebook, Twitter, YouTube, Snapchat, etc., and then invite their followers to purchase the product. In return, the company pays the influencer to promote the product.

Viral Content

Content is king in advertising and communication concept, colorful arrows pointing to the word CONTENT at the center with chess king on black cement wall, creativity of brand website and social media.

Viral content is any kind of content that goes viral. A video might become popular simply because millions of people watched it. Or, a photo might go viral due to its humorous appeal. Viral content is becoming increasingly popular among companies looking to advertise their products.

Brand Awareness

Brand awareness is how well-known a company’s name is. When consumers hear or read a company’s name, they associate it with certain positive feelings. Companies spend money on advertising campaigns to increase their brand awareness.

Social Media Influence

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Social media influence is the number of likes, shares, comments, and views that a person receives on social media platforms. People use social media to share opinions and information with others. Brands pay influencers to help them gain attention on social media sites.

Social Proof

Social proof is when someone does something based on what other people are doing. If many people are liking a particular post, commenting on it, share it, and talk about it, then it seems legitimate. Consumers trust these signals and assume that whatever is being shared is worth checking out.

Customer Retention In Influencer Marketing

Customer retention is keeping customers coming back. Customers enjoy using a service if they know they can count on it. If a customer knows that a business will deliver the same quality of service each time, he or she will likely continue to do business with that company.

Strategies Of Influencer Marketing

  1. Influencers should be chosen based on their audience and what they care about.
  2. The content should align with the influencer’s brand.
  3. Content should be authentic and relatable.
  4. Do not overpromise and underdeliver.
  5. A good influencer will tell you if they cannot deliver on something.
  6. Always provide value.
  7. Be transparent.
  8. Keep them honest.
  9. Make sure to follow up on any promises.
  10. Provide great incentives.
  11. Give them credit where credit is due.
  12. Follow them.
  13. Pay attention to what they say.
  14. Have fun!


The conclusion of influencer marketing is about finding out who your audience is. Influencers are not just people who have a lot of followers, they are people who are passionate about what they do and how they do it. There are many different ways to identify your audience and find out who they are. You can use social media analytics, surveys, focus groups, and interviews. Once you know who your target market is, it’s time to get creative!

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